Nuby, specialists in game-changing baby products in the UK, announced today a new partnership with Cash for Kids’ Mission Christmas, the UK’s largest Christmas gift appeal.
For every Santa Surprise box sold on nuby.com this season, Nuby will donate a Sensory Gift Set to the Mission Christmas campaign, bringing festive joy and essential support to children who may otherwise go without.
Mission Christmas is run by Cash for Kids, a grant-giving charity supporting children living in poverty across the UK. Last year, the campaign distributed gifts to over 290,000 children.
This partnership aims to double the magic of giving. As families shop for Nuby's Santa Surprise boxes, packed with fun, practical holiday treats we will provide a child in need with a Sensory Gift Set, designed to inspire curiosity and comfort during the holidays.
Shoppers can also top up their orders with a small donation to Cash for Kids at checkout, extending their impact even further.
From campaigning for food security through partnerships with FareShare to championing inclusive, joyful parenting, Nuby aims to be there for families during both the expected routines and the wonderfully unexpected moments.
Mark Dolan, Nuby UK Managing Director commented: “Our partnership with Cash for Kids lets families join together to make a real difference for those facing tough times during the festive season. Parenthood is a whirlwind of routines and wild surprises, but every child deserves a moment of magic, especially at Christmas. We’re parents and caregivers ourselves, so we know how much these small acts of kindness can mean.”
Lauren Baxter from Cash for Kids commented: “We’re thrilled to partner with Nuby this year and reach even more children with a special gift this Christmas. The Sensory Gift Sets are not only fun, but they’re designed to support child development and bring a sense of joy and normality to families who are struggling. We’re grateful to every customer who helps make this possible.”
Our new involvement with Cash For Kids Mission Christmas reflects our wider commitment to supporting families beyond just clever products. We recognise that supporting families of young children isn’t just a thought for the festive period. The company's ethos centres on making life's daily must-dos easier, more fun, and less stressful, while always keeping empathy and real support at the heart of everything it does. From campaigning for food security through partnerships with FareShare to championing inclusive, joyful parenting. At Nuby we aim to be there for families during the fun and demanding moments, like discovering your toddler has decorated the Christmas tree with spaghetti rather than tinsel.
How to support the Cash For Kids’ Mission Christmas
Making a great gesture this festive season is much easier than putting together flatpack on Christmas morning. We have two tremendous choices you can make here at uk.nuby.com. Start a ripple of Christmas joy by adding a Santa Surprise to your cart ahead of Christmas. Alternatively, you can tick the donate button at checkout to support the fantastic Cash For Kids Mission Christmas.
What is a ‘Santa Surprise’?
We’ve taken the tricky choices out of trying to find a Christmas gift. You’ll find £60 worth of toys inside our Santa Surprise box, saving you time, fuss and pounds in your pocket this Winter. Decorated in our Christmas themed box, you can write their letter to Santa on top of their gift box, while Reindeers, trees and even Santa himself are decorated across the sides to bring the festive fun before the main event of their 8 different toys are unveiled inside.
Where can I buy a Santa Surprise Christmas gift box?
The only place you can find the Santa Surprise is on our webstore.
*While stocks last
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